Phone: 07 - 213 0767

Baby First

Baby First is a family owned wholesale business spanning three generations. For over 70 years they have specialized in importing, manufacturing and distributing hundreds of top quality baby products to major and independent baby stores throughout New Zealand.

Baby First’s philosophy is to provide products that allow mothers to put the health, safety and happiness of their babies first. As well as manufacturing many of their own products, they import around 20 quality international brands such as Baby Jogger, Lamaze, Love to Dream, Boon, Classic World, and JJ Cole.

Baby First have 15 staff members, most of which have been part of the business for more than 10 years, and some more than 20 years. With all this experience on board, it’s easy to see how they’ve become so successful.

Bruce Nuttall, Baby First’s Managing Director, is constantly inspired to be environmentally conscious through his love of the outdoors, saying,

“I want to protect our beautiful natural environment for the next generation to enjoy as much as I do.”

This same philosophy is mirrored through his business with many products made from sustainable materials such as wood and natural rubber.

There are exciting things on the horizon for Baby First who are looking to build on the wooden and natural rubber toy ranges they sell. They believe they are far better quality than the plastic toys on the market, as well as simply being better for our environment.

Baby First sell their products to stores such as Baby Factory, Baby City and many independent baby stores. You can go to their website for a full list of retailers.



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